Friday, March 24, 2017

High School Trailer

This assignment was to frame for frame, shot by shot, recreate a high school movie trailer. In my group of three we first started out our process by finding a good trailer to recreate. After a lot of deliberation we decided on the A-list. After this we created our story board and script using screenshots from the trailer. Creating a cast list was the hardest part but we learned to use the problems along the way and just go with it. If I were to do this differently I wish we created each scene more carefully if we had more time outside of school together as a group. But I liked our actors and had fun. This was a very hard experience with a lot of stress but it will make me a better collaborator even with tough groups. 

Tuesday, March 21, 2017

Marks and Symbols

Logos are one of the most important things as a company to communicate there brand to viewers. Symbols are small pictures without type or text.  A logo is the words that identify the brand. Putting these together making a combination mark creates a relationship for the brand. A company can use just a mark or just a logo on products or they can be used together.

Symbol



Logo

Combination Mark

Symbols are a quick picture that viewers can easily remember the "face" of the brand.

Symbols must flow and attract others to it.

Symbols mostly use one color to maintain syplicity and not overwhelm the final combination mark. 

The most important thing I learned is that both can be used separately and together but still maintains the same feel as the brand. This will be very valuable to me during my graphic design future making logos for clients.