Marks and Symbols

Logos are one of the most important things as a company to communicate there brand to viewers. Symbols are small pictures without type or text.  A logo is the words that identify the brand. Putting these together making a combination mark creates a relationship for the brand. A company can use just a mark or just a logo on products or they can be used together.

Symbol



Logo

Combination Mark

Symbols are a quick picture that viewers can easily remember the "face" of the brand.

Symbols must flow and attract others to it.

Symbols mostly use one color to maintain syplicity and not overwhelm the final combination mark. 

The most important thing I learned is that both can be used separately and together but still maintains the same feel as the brand. This will be very valuable to me during my graphic design future making logos for clients.